Google has hundreds of products in alpha or beta mode, and occasionally they let the public test some out. Australia was chosen as a testing ground for a new do-it-yourself marketing tool that helps SMEs understand the online marketing space and pay-per-click strategies. Just because you don't live near koala bears should not preclude you from trying this great tool.  Naturally, it's designed to get you to sign up for ad-words, but it's a great educational tool/primer on digital marketing.