The realization that salt, sugar and fat in processed foods is what makes bad food so pleasurable is nothing new, but what I find so interesting is the way corporate food manufacturers develop and market packaged foods. Hint: It's the same rational behind adding tar and nicotine to cigarettes.
"Bottom line being, though, that we need to ensure that our products taste good, because our accountability is also to our shareholders. And there's no way we could start down-formulating the usage of salt, sugar, fat if the end result is going to be something that people do not want to eat."We get what we want. While I think some of the responsibility to make healthy food products should fall on the manufacturers, it's up to us to demand healthier foods. Our tastes as a nation of changed so much that eliminating salt, sugar and reducing fat intake appears to make food bland. We've forgotten what real foods taste like! But once you make the transformation to more healthful whole foods, you no longer crave salt and sugar. In fact, when I go out to eat now, everything tastes WAY too salty for my tastes. Taste buds do adapt to healthier eating, we just have to adjust our eating to form healthier habits.